Key features Understand customer trends across key focus areas such as sales, balances, and engagement Optimize campaigns with metrics including responses, opt-outs, and customer distribution across target segments Utilize sophisticated predictive modeling techniques to identify the likely behavior of customers Ensure targeted marketing with pre-built cross-sell/up-sell scores along with channel and product propensity scores Utilize list scoring and customer segmentation to present relevant products to the customer Optimize investments through detailed channel analysis including bank branches, on-line, phone Monitor campaign profitability across customer segments and channels with campaign performance tracking